Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students ...
Hardcover: 742 pages
Publisher: McGraw-Hill/Irwin; 15 edition (2010)
Product Dimensions: 8.4 x 1.1 x 11.3 inches
Amazon Rank: 435746
Format: PDF Text djvu book
reviews: The text I purchased came at a very affordable price and it had minimal inside writings. Some items have changed from this year's edition (2014). I advise those whose professors require the 2014 but still allow the use of 2013 to make sure to have ...
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