Written by one of the top professors at Northwestern's Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key frameworks and concepts commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and mark...
Paperback: 120 pages
Publisher: Brightstar Media, Inc. (September 1, 2005)
Product Dimensions: 6.1 x 0.2 x 9.2 inches
Amazon Rank: 5970070
Format: PDF Text TXT book
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