Creative Advertising, New Edition

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"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―AdweekUnraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media...

Paperback: 272 pages
Publisher: Thames & Hudson; Second edition (June 23, 2008)
Language: English
ISBN-10: 0500287333
ISBN-13: 978-0500287330
Product Dimensions: 10 x 0.8 x 11.3 inches
Amazon Rank: 216406
Format: PDF ePub djvu ebook

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reviews: I got my copy of Creative Advertising from the Goodwill (who has a store here on Amazon I guess). I don't think they realized what they had. This is an incredible book CRAMMED with advertising brilliance. I may be prejudiced since I grew up when Davi...
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